Sophia Amoruso's '#GIRLBOSS'

The #GIRLBOSS book is one that I was always intrigued by; not just for the title alone, but because it went behind the scenes of the Nasty Gal brand which whilst I love (yet can't afford) I didn't actually know anything about it. Founder Sophia sheds light on how she got to where she is.


It's an impressive read, on how she got to where she is from selling cheap vintage on eBay to a multi-million business in 7 years, basically singlehandedly until needs necessitated the growth of the brand. And it's very much a fun story to read. However the rest of the book, despite having inspiring quotes and tips on how to stay positive and be cool and quirky to make it in the world, felt it was quite empty.

There wasn't a huge amount of character in the self-help book that I felt like she was just reiterating her own characteristics to say 'stay cool and be feisty'. She went from being a troubled kid who shoplifted and couldn't hold down a job to a seller on eBay to founder and CEO of Nasty Gal which was fun to read, but not exactly relatable. I couldn't imagine her as a kid reading the book and wanting to take the same tips she gives on board.


There were elements of really interesting parts, with some really great snippets such as 'being overwhelmingly busy is better than being overwhelmingly bored' or tips I've always given on getting internships: ' You're never above having to pack boxes [...] good, old-fashioned manners can get you very far'. And with interviews with other people in the media including Leandra Medine from Man Repeller and gorgeous illustrations, it kept you picking up and dipping and in and out of the book. But otherwise I felt that her mantras were only really relevant to her.

And maybe that's the cynic in me (and she does state how hard it was and how unlikely she was to succeed) but her goal of 'be pushy and know what you want till you make it', didn't really resonate with me. Maybe because I was never that outsider who had to prove a point or had a traumatic and chaotic childhood. But whilst I enjoyed the read, I didn't feel it was so much learning how to be a GIRLBOSS, but why she is the GIRLBOSS. So if you want a feminist read on how to get into the industry, this isn't the book. If you love the Nasty Gal brand and want to hear about the woman behind its story, then this is it.